What is SEO?

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SEO Is the practice of optimizing your website so that search engines such as Google, Yahoo and Bing rank your website higher on the results page of a search query than your competitors. This means more traffic to your site and ultimately – more money!

Many years ago SEO was very simple, the algorithms that decided where to place a website on the results page were very primitive. It was as simple as “Whatever website has the most instances of the keyword in its text, is the top result”. People quickly figured this out and began adding 100+ instances of the keyword into the page somewhere to game the search engines and rank higher for certain keywords.

The search engine companies realized this and started implementing new algorithms into their engines. These algorithms took other things into consideration, such as not only the keyword quantity, but the keyword density. And eventually they also started considering things such as how many other websites linked to that webpage (The logic is, if all these websites are linking to this specific page, then it must be good).

SEO Search Engine Optimization, Ranking algorithmIn 2015, even more factors are starting to be considered by the search engine algorithms. Things such as bounce rate and the amount of time spent on a web page. Even things like how many social signals (Google plus 1’s, Facebook likes, Facebook shares, Twitter shares) are being considered and have an effect on where a website ranks in the search engines for a certain keyword.

SEO today is less about gaming the algorithm (although people do still try and succeed. But it’s risky) and more about developing a website that naturally does all the things that search engines look for when they rank a website. You don’t need to build tons of low quality links, or over optimize your content. You just need to build a website that naturally attracts high quality links, and engages your users in a way that makes them want to link to you on their own websites, share your website with their friends, share it on social media sites such as Facebook, Twitter, Google Plus and YouTube.

There’s a million small things you need to consider if you’re going to create a website that ranks. Sometimes the smallest change can have the biggest impact when it comes to SEO. In this blog, I hope to reveal some of those small changes and help out my fellow SEOs. Come back later for the first post!